In response to the wave of equality protests, ignited by the murder of George Floyd, a sentiment of compassion has surfaced. Some brands are taking proactive measures to remove offensive images that perpetuate oppression.
In response to an appeal by Bubba Watson, a Black driver, NASCAR recently banned Confederate Flags at their events. UNLV removed the statue of its Confederate themed mascot, “Hey Reb.” Quaker Foods just announced it is retiring the Aunt Jemima Brand.
In a news release, Kristin Kroepfl, vice president and chief marketing officer of North America, said. “We recognize Aunt Jemima’s origins are based on a racial stereotype.” Kroepfl said that the company has worked to “update” the brand to be “appropriate and respectful” but that it realized the changes were insufficient.
If, by now, you haven’t figured out what Slave stereotypes are, ask yourself: “Would an image equivalent to this be used either to instill confidence in the company braintrust, invite investors to invest in a company, or serve as the image you the type of person would expect to see upon a visit to the company boardroom?”
A noose was found hanging in the garage of Driver Bubba Watson.